Posts Tagged ‘L.Ac.’

FREE talk with Esther Gokhale on becoming pain-free

Monday, April 12th, 2010
Esther Gokhale, L.Ac.

Esther Gokhale, L.Ac.

Education – Lecture

Date: Thursday, April 15, 2010

Time: 12:00pm – 1:00pm


OmBase Yoga Studio
6357 SW Capitol Hwy
Portland, OR 97239
(503) 922-3100

Esther Gokhale, L.Ac. is a world-renowned pain expert and author of” “8 Steps to a Pain-Free Back.” Her work is acclaimed by many and praised by Physicians, Internal Medicine Doctors, Neurosurgeons, and recognized by the Mayo Clinic.

Esther is in town this week teaching a workshop and has agreed to give a FREE TALK at OmBase Thursday, 4/15, from 12-1 pm.

We are inviting all that are interested to come and join us! Teachers, students, friends, anyone that has ever experienced back pain or wants to learn more about Esther Gokhale’s artful, sound guide to better posture and freedom from pain.

Esther teaches the The Gokhale MethodSM which uses healthy posture and movement to help you re-establish your body’s structural integrity and regain a pain-free life.

Her class, the Gokhale MethodSM 101— is a 6-session course that gives you lifelong tools for healthy, pain-free posture and movement. You learn to use everyday movements, like lying, sitting and walking to lengthen and reshape your spine. No special equipment or exercise is required, and effects are often immediate.

Please visit her website: for more information.

Esther Gokhale

Esther Gokhale

Esther Gokhale (go-clay) graduated from Princeton with a degree in biochemistry and earned her C.A. from the San Francisco College of Acupuncture and Oriental Medicine. After personal struggles with back pain, unsuccessful back surgery, and a dismal prognosis, she began what would become a lifelong dedication to understanding and addressing the root causes of pain. After a five-year study and certification in Aplomb®, a French movement re-education technique, Esther traveled to Africa, Asia, Europe, and Latin America to study posture and movement in populations with a low incidence of back pain. She also continued her academic studies, taking courses in anatomy and anthropology at Stanford. Her education, training, and research enabled her to develop a unique, systematic method of restoring pain-free posture and movement, which she teaches at her Palo Alto clinic. Her technique is now detailed in her first book, 8 Steps to a Pain-Free Back’. She currently divides her time between her family, teaching and training in the Gokhale MethodSM, the design of products to support healthy movement, speaking engagements, and ongoing research and data collection.

Working Class Acupuncture – NEW Hillsdale Location!

Thursday, April 2nd, 2009

Portland Business Defies Recession, Rising Health Care Costs

Working Class AcupunctureA Northeast Portland acupuncture clinic with a populist business model is celebrating its improbable success by opening a second location in Hillsdale. Working Class Acupuncture opened its doors seven years ago in the Cully neighborhood with one licensed acupuncturist treating about twelve people per week; the clinic now provides about four hundred and fifty treatments each week and employs twelve people.

While acupuncture normally costs anywhere from $60 to $150 per treatment,  Working Class Acupuncture charges $15 to $35 per treatment, with patients choosing what to pay based on their own assessment of what they can afford. And while conventional acupuncture practices typically treat patients in individual cubicles, Working Class Acupuncture offers several communal treatment rooms with patients receiving acupuncture in recliners. As a result, an extraordinarily wide range of people are getting acupuncture, most of them for the first time: baristas, bike mechanics, construction workers, artists, musicians, veterans, teachers, janitors, students, as well as many retired people on fixed incomes and those who have lost their health insurance.

Working Class Acupuncture

Working Class Acupuncture - Original Southeast Portland Location

“Pretty much everyone told us that this wouldn’t work,” comments Lisa Rohleder, a Cully resident and the clinic’s co-founder. “The sliding scale, the treating people in recliners, the big red fist on the side of the building – people thought we were crazy. But we had to deconstruct the business model for acupuncture because it was no good at all for people of ordinary incomes. And it turns out that it works much better this way.” So well, in fact, that Working Class Acupuncture sparked the international “community acupuncture movement,” inspiring over 80 clinics in the US and as far away as Israel to adopt similar practices to make acupuncture more financially accessible.

While there are seven other community acupuncture clinics on Portland’s Eastside, none have appeared on the westside until now. “We have people driving to Cully from Beaverton and Hillsboro, and that is just too far when you’re in pain,” explains Rohleder. “We’re trying to serve our patients better by being more accessible to them.” The new WCA clinic is located at 4410 SW Beaverton Hillsdale Highway, about a mile and a half west of the Hillsdale shopping center. Both clinics are open seven days a week, and both will offer free acupuncture all day on May Day to celebrate International Workers’ Day.


Working Class Acupuncture – Hillsdale
4410 SW Beaverton Hillsdale Hwy
Portland, OR 97221



Lisa Rohleder, LAc

Lisa Rohleder, L.Ac.

Lisa Rohleder, L.Ac., is one of the co-founders of Working Class Acupuncture and of the Community Acupuncture Network. She is also the author of The Remedy: Integrating Acupuncture into American Healthcare. Readers who are interested in social entrepreneurship and community acupuncture can get more information from her book by purchasing it here and by visiting the Community Acupuncture Network website.